The loading speed of the website is a very important point when it comes to positioning in search engines.
This loading speed can be improved somewhat by activating the browser's cache and GZIP compression of the files, which will allow us to reduce bandwidth and reduce loading times.
Let's see the code that could be used in an .htaccess file to activate what was mentioned above, in addition to setting an expiration date for our headers, thus avoiding the simultaneous loading of the same file.
The code is the following:
## BEGIN EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive on
# Perhaps better to whitelist expires rules? Perhaps.
ExpiresDefault "access plus 1 year"
# cache.appcache needs re-requests in FF 3.6 (thanks Remy ~Introducing HTML5)
ExpiresByType text/cache-manifest "access plus 0 seconds"
# Your document html
ExpiresByType text/html "access plus 0 seconds"
# Data
ExpiresByType text/xml "access plus 0 seconds"
ExpiresByType application/xml "access plus 0 seconds"
ExpiresByType application/json "access plus 0 seconds"
#Feed
ExpiresByType application/rss+xml "access plus 1 hour"
ExpiresByType application/atom+xml "access plus 1 hour"
# Favicon (cannot be renamed)
ExpiresByType image/x-icon "access plus 1 week"
# Media: images, video, audio
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/webp "access plus 1 year"
ExpiresByType audio/ogg "access plus 1 year"
ExpiresByType video/ogg "access plus 1 year"
ExpiresByType video/mp4 "access plus 1 year"
ExpiresByType video/webm "access plus 1 year"
# HTC files (css3pie)
ExpiresByType text/x-component "access plus 1 year"
# Webfonts
ExpiresByType application/font-ttf "access plus 1 year"
ExpiresByType font/* "access plus 1 year"
ExpiresByType application/font-woff "access plus 1 year"
ExpiresByType application/font-woff2 "access plus 1 year"
ExpiresByType image/svg+xml "access plus 1 year"
ExpiresByType application/vnd.ms-fontobject "access plus 1 year"
# CSS and JavaScript
ExpiresByType text/css "access plus 1 year"
ExpiresByType type/javascript "access plus 1 year"
ExpiresByType application/javascript "access plus 1 year"
<IfModule mod_headers.c>
Header append Cache-Control "public"
<FilesMatch ".(js|css|xml|gz|html)$">
Header append Vary: Accept-Encoding
</FilesMatch>
</IfModule>
</IfModule>
<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/font
AddOutputFilterByType DEFLATE application/font-truetype
AddOutputFilterByType DEFLATE application/font-ttf
AddOutputFilterByType DEFLATE application/font-otf
AddOutputFilterByType DEFLATE application/font-opentype
AddOutputFilterByType DEFLATE application/font-woff
AddOutputFilterByType DEFLATE application/font-woff2
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/woff
AddOutputFilterByType DEFLATE font/woff2
</IfModule>
## END EXPIRES CACHING ##